Choose a walk.
Six languages on the first screen, chosen before anything else loads. Every tour shows its length, its walking time and whether the route is step free.
Walking tours your destination owns
Talestep is a GPS guided audio tour platform for places. Your brand on the app, your routes on the map, your data in the dashboard. Visitors scan a code and start walking.
Contact us- Six languages
- No app to install
The problem
Most visitors never leave the postcard streets
They arrive, photograph the famous view, buy a coffee and go. The quieter lanes, the independent shops and the sites two minutes off the main route stay empty on the same afternoon the centre is full. Printed trails go out of date the moment a business closes. Consumer tour apps take a cut and keep the visitor for themselves. Guided walks only run when a guide is free.
Talestep gives you a route you control and a story that starts by itself as someone walks it.
How it works
Three steps to a live route
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Choose the route.
You decide the stops, the order and the story you want told. We map the geofences on the street and tune them until they trigger reliably.
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We write and voice it.
Every script is written from sources you approve, checked sentence by sentence against those sources, then voiced in six languages.
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Visitors scan and walk.
A QR code on a poster, a card or a window. The tour opens in the browser, caches itself, and plays hands free as they move.
The visitor app
Your brand, their pocket
Stories that find you.
The story starts as they arrive, without anyone reaching for a phone. If GPS drops out, and in a walled city it will, every stop has a play button as a permanent fallback.
Read it if you prefer.
Full transcripts on every stop, for Deaf and hard of hearing visitors, or anyone simply in a place too loud to listen.
Finish somewhere useful.
The last stop can point at an independent trader, a ticketed site or the next route. You decide where the walk lets people go.
The console
Nothing goes live until you say so
Approve every word.
Each script arrives with its sources listed underneath. Approve, edit or reject. Nothing reaches a visitor until someone at your organisation has said yes.
Your logo, your colours.
Set the brand once and it applies across every screen a visitor sees. Change the welcome message in under a minute, with no developer involved.
Manage the routes.
Add a stop, reorder a walk, take a tour offline for a weekend of roadworks. All of it without a release.
A note every Friday.
A plain summary of the week, written for the people who will never open a dashboard.
The evidence
Where they actually went
Every walk produces anonymous data you have never had before: which stops hold attention, where people drop out, which language they chose, what time of day the route is busiest, how far from the centre they got. It is footfall dispersal you can show a board, a funder or a levy payer, rather than describe.
- Completion rate
- How many people who start a walk finish it
- Stop by stop attention
- Where the story holds and where it loses them
- Language mix
- Which visitors you are actually reaching
- Dispersal
- How far from the honeypot the route pulls people
No accounts, no cookies, no personal data. Sessions are anonymous and cannot be linked back to a person.
Why it holds up
The boring parts, done properly
Every sentence has a source.
Scripts are generated only from material you approve, and each sentence is mapped back to the source it came from. If the sources do not support a claim, the script does not make it.
Built to be accessible.
WCAG 2.2 AA, full transcripts, screen reader labels and step free route information. Tested on a phone in the street, not only in a browser.
Triggers you can rely on.
Geofences are tuned street by street until they fire reliably, and every stop keeps a manual play button as a backup if GPS ever drops out.
Privacy by design.
No accounts, no personal data, no advertising. Anonymous sessions only, hosted in the UK.
Who it is for
Places with a story and a footfall problem
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Business Improvement Districts
Move footfall from the busy streets to the quiet ones
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Local Visitor Economy Partnerships
Give a whole area one route network under one brand
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Cathedrals and churches
Tell the story outside as well as in
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Heritage sites and trusts
Extend the visit beyond the ticket line
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City and town councils
A trail that can be updated without reprinting anything
What it costs
One subscription, extras on demand
Talestep is licensed as a single annual subscription, agreed directly with your organisation.
The subscription
The platform, your branded visitor app, three audio tours, six languages, one console login and the dashboard.
Extras
Additional routes, more languages and more console logins, quoted on demand. New features are added to the platform regularly.
Tell us about the place and we will put a number to it.
Talk to us
Tell us about the place
Send us the destination, roughly how many visitors you see, and what you would want a first route to do. We will come back with what it would take and what it would cost.
hello@talestep.comFrequently asked questions
Do visitors have to download an app?
No. It runs in the phone's browser. They scan a code and it opens.
Whose brand is on it?
Yours. The visitor sees your logo, your colours and your words. Talestep is the platform underneath, not the badge on the front.
Who writes the content?
We do, from sources you supply and approve, and nothing publishes until someone at your organisation approves it.
What if the GPS does not trigger?
Every stop has a manual play button as a permanent fallback, and we tune the trigger radius on the street for each stop.
How many languages?
Six with the subscription. More can be added, since the same approved script is translated rather than rewritten.
What data do we get?
Anonymous journey data: completion, stop by stop attention, language mix and dispersal. No personal data is collected at all.
How much does it cost?
Talestep is licensed as a single annual subscription, agreed directly with your organisation. It depends on the number of stops, the languages you need and how much usable source material already exists. Tell us about the place and we will put a number to it.
Is there anything to pay up front?
No. The subscription is annual and covers the build of your agreed routes. Extra routes, extra languages and seasonal layers beyond that are extras, quoted on demand as you need them.